2013 Search Ranking Factors


Search Engine Ranking Factors

Summary: In an effort to understand more about the algorithms used by Google and other search engines to rank websites, Moz collects views of SEO professionals and compiles the most likely ranking factors annually. This post outlines the results of the 2013 report.

SEO practitioners should thank Google for keeping its algorithm for site keyword rankings a secret and keep changing the ranking factors. This alone gives lots of job opportunities for SEO professionals and dedicated companies to help those SEO professionals.

Moz is among one of those companies. From time to time, Moz would survey SEO professionals and the current correlations of different factors to google ranking algorithm. It has lately published the survey results as the 2013 Search Ranking Factors.

The Factors

2013 Search Ranking Factors

2013 Search Ranking Factors by Moz

Changes of SEO Strategies

Changes of SEO Strategies

Changes of SEO Strategies

What These Mean to SEO Practitioners?

  • Page Authority (or the PageRank) is still the most important metric
  • Social activities, including Google +1 and Facebook share are important
  • Optimized anchor text is still quite powerful
  • More data was collected on external links, keywords, and exact match domains.

For more of the insights from the report:

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Edward Chung

Edward Chung aspires to become a full-stack web developer and project manager. In the quest to become a more competent professional, Edward studied for and passed the PMP Certification, ITIL v3 Foundation Certification, PMI-ACP Certification and Zend PHP Certification. Edward shares his certification experience and resources here in the hope of helping others who are pursuing these certification exams to achieve exam success.

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