Category: Web Knowledge

Summary: Content is king. With the ever-changing algorithms of search engines aiming to crack down black hat SEO techniques, content is considered even more important. This post details the dos and don’ts to be considered when planning and writing website contents in such a way that search engines will recognize...

Summary: a full-stack web developer is someone who has honed skills in both front-end web design/development and back-end/server coding. You can count on a full-stack web developer to design, code, implement and maintain a fully functional modern interactive website on his/her own (not just a static website with a few...

Summary: This article is a record of my journey of promoting my own website to rank number 1 in search engine result pages (SERP) for my name as the search query . Detailed search engine optimization (SEO) techniques are discussed together with the achieved effects. It can serve as a roadmap...

Summary: UX stands for user experience. It is a hot term in web design. UX design has been adopted by leading international companies and have reaped huge benefits thereafter. However, UX is relatively new in Hong Kong. Many management executives have not even heard about it. How can we as...

Summary: In an effort to understand more about the algorithms used by Google and other search engines to rank websites, Moz collects views of SEO professionals and compiles the most likely ranking factors annually. This post outlines the results of the 2013 report. SEO practitioners should thank Google for keeping its...

Summary: SVG graphics is now supported on the majority of web browsers (including mobile devices). Below is a record of the experience of using SVG graphics in my website and why I suggest you to use SVG in your next web project. In the revamp of my website www.edward-designer.com, it was...

Summary: How to build the best team? Be thankful and appreciative of your colleagues. Period. Jeff Weiner of LinkedIn recently shared a inspiring post on this topic: As obvious as this may sound to some, it is oftentimes overlooked, particularly in companies and among teams for whom seemingly no results...

Summary: We will examine the search engine optimization techniques applied to Biadu, the Chinese counterpart of Google. Localization is the key. China is the fastest growing major economy in the World. Every international company look to China as their next golden egg. However China has still a rather closed ecosystem, be...

Summary: LinkedIn is fast becoming an indispensable part of a comprehensive online profile for professionals. Below documents my journey of building up my LinkedIn profile and connections. What is LinkedIn and How to Grow Connections? LinkedIn is the world’s largest professional network. It is the most powerful online platform for...

Summary: Google is a too-big-to-fall player in the internet. In the summer of 2013, a disruption to Google services caused a 40% drop in global traffic. Below is a document of the incident. On 16th August 2013 between 23:52 and 23:57 BST, Google’s services were down for several minutes. The official...

Summary: Technical SEO describes the techniques that can be carried out by web developers to help the website rank favorably in search engines. When done right, search engine bots can crawl and index the website contents easily so that search engines can have a better understanding of the website. Search Engine...

Summary: Email marketing is the most cost-efficient sales channel. However, the copy and design of the emails does seriously affect click-thru. This article list a few rules of thumbs for good copy and design. But most importantly, A/B testing is the key. When it comes to effectiveness of copywriting and design,...

Summary: The timing of marketing emails does impact the reach. Below documents the tests on the time of sending and the open rate. B2B Email Campaign According to the testing of Hyland Software, Inc, the email sent at 9 am vs 1pm local time at four U.S. time zones increased the open...

Summary: SEO stands for Search Engine Optimization. This post explains what SEO means to the current state of the internet. Wikipedia defines SEO as the process of improving the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. However, with the...

Summary: UX design is a user-centered design approach. You will learn about the three core principles of UX design process and their applications in this article. Core Principles of UX Design Process Early and continual focus on users and their tasks Empirical measurement of user behavior Iterative design 1. Early...